Simon J. Blanchard
Beyer Family Term Associate Professor of Marketing
CV (as of 8/30/2019): PDF
Trained both in consumer psychology and quantitative methods, Simon studies consumer decision making via a combination of experimental research and statistical modeling - particularly as applied to personal finance, and categorization. At Georgetown, he teaches Analytical Problem Solving and Digital Advertising to MBAs.
He is a frequent contributor to the media. He and his research have been covered in outlets such as C|Net, CBS News, Forbes, Harvard Business Review, Huffington Post, and Psychology Today. For a list of media mentions, click here.
Selected Publications (Last 5 years)
Blanchard, Simon J., Mahima Hada, Kurt A. Carlson (2018). "Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales." Journal of Marketing, 82 (4), 127-145. [PDF][Web Appendix]
Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43 (3), 460-477. [PDF] [Technical Web Appendix]
Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). ”The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.” Journal of Consumer Research, 42 (6), 985-1001. [PDF]
Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely (2015). ”The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.” Journal of Marketing Research, 52 (3), 337-348. [PDF]
Kim, Sunghoon, Simon J. Blanchard, Wayne S. DeSarbo, and Duncan H.K. Fong (2013). ”Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.” Journal of Marketing Research, 50 (5), 664-673. [PDF] [Code]
Awards & Service Highlights
AMA Academic Council Member (2018-2021)
Co-Chair (with Debora Thompson) of the 2019 11th Triennial Invitational Choice Symposium
Editorial Review Boards: Journal of Marketing Research, Journal of Consumer Research and International Journal of Marketing Research
2017 Marketing Science Institute Young Scholar
Recipient of the 2017 Faculty Research Award, McDonough School of Business, Georgetown University
Softwares and Tools
Publication Compilation Database: For my DocSig cohort members who may want to use the data to build their annual review & tenure packets.
1. DocSig 2011 Cohort: List. Fully up to date as of 6/18/2019.
2. DocSig 2012 Cohort: List. Fully up to date as of 6/7/2019.
3. DocSig 2013 Cohort: List. Fully up to date as of 5/7/2018.
4. DocSig 2014 Cohort: List. Being populated.
5. DocSig 2015 Cohort: List. Fully up to date as of 3/1/2019.
Seatmaplab: A platform for locational choice experiments. [url].
Data files: Evidence-based Recommendations for Designing Free-Sorting Experiments. We collected data from 36 (card) sorting tasks via a large experimental design. As a complement to the paper, we're making all our datasets available.