Simon J. Blanchard

Beyer Family Associate Professor of Marketing

Georgetown University


CV (as of 11/28/2019): PDF

Trained both in consumer psychology and quantitative methods, Simon studies consumer decision making via a combination of experimental research and empirical modeling. His two main research streams focus on personal finance, and the development and applications of unsupervised learning methods. At Georgetown, he teaches Analytical Problem Solving and Digital Advertising to MBAs.

He is a frequent contributor to the media. He and his research have been covered in outlets such as C|Net, CBS News, Forbes, Harvard Business Review, Huffington Post, and Psychology Today. For a list of media mentions, click here.

Selected Publications (Last 5 years)

Blanchard, Simon J., Mahima Hada, Kurt A. Carlson (2018). "Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales." Journal of Marketing, 82 (4), 127-145. [PDF][Web Appendix]

Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo (2017). "Extracting Summary Piles from Sorting Task Data." Journal of Marketing Research, 54 (3). [PDF] [Technical Web Appendices] [Code]

Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43 (3), 460-477. [PDF] [Technical Web Appendix]

Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). ”The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.” Journal of Consumer Research, 42 (6), 985-1001. [PDF]

Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely (2015). ”The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.” Journal of Marketing Research, 52 (3), 337-348. [PDF]

Blanchard, Simon J., Kurt A. Carlson, and Margaret G. Meloy (2014). ”Biased Predecisional Processingof Leading and Non-Leading Alternatives.” Psychological Science, 25 (3), 812-816. [PDF] [Code]

Kim, Sunghoon, Simon J. Blanchard, Wayne S. DeSarbo, and Duncan H.K. Fong (2013). ”Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.” Journal of Marketing Research, 50 (5), 664-673. [PDF] [Code]

Service and Awards

American Marketing Association, Academic Council Member (2018-2021)

Associate Editor:

  • Journal of Consumer Research

Editorial Review Board Member:

  • Journal of Marketing Research,
  • International Journal of Marketing Research


  • 2017 Marketing Science Institute Young Scholar
  • Recipient of the 2017 Faculty Research Award, McDonough School of Business, Georgetown University


Additional Tools

Publication Compilation Database: For my DocSig cohort members who may want to use the data to build their annual review & tenure packets.

1. DocSig 2011 Cohort: List. Fully up to date as of 6/18/2019.

2. DocSig 2012 Cohort: List. Fully up to date as of 6/7/2019.

3. DocSig 2013 Cohort: List. Fully up to date as of 5/7/2018.

4. DocSig 2014 Cohort: List. Fully up to date as of 9/25/2019.

5. DocSig 2015 Cohort: List. Fully up to date as of 3/1/2019.