Simon J. Blanchard

Beyer Family Associate Professor of Marketing

Georgetown University


CV (as of 3/10/2020): PDF

Trained both in consumer psychology and quantitative methods, Simon studies consumer decision making via a combination of experimental research and empirical modeling. At Georgetown, he teaches Analytical Problem Solving and Digital Advertising to MBA students and executives. He also serves of the director of the MBA Certificate in Consumer Analytics & Insights.

His two main research streams focus on personal finance, and the development and applications of unsupervised learning methods. His research has been published in outlets such as the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, Psychological Science, and Psychometrika. He and his research have been covered in outlets such as C|Net, CBS News, Forbes, Harvard Business Review, Huffington Post, and Psychology Today.

He is an associate editor at the Journal of Consumer Research, and he serves on the editorial review boards of the Journal of Marketing, the Journal of Marketing Research and the International Journal of Research in Marketing.

Selected Recent Publications

Methodological articles

Blanchard, Simon J., Tatiana Dyachenko, Keri L. Kettle (2020). "Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues." Conditionally accepted at the Journal of Marketing Research. * the first two authors contributed equally. [PDF][GitHub][]

Pinerho, Daniel, Daniel Aloise, Simon J. Blanchard (2020). ”Convex Fuzzyk-Medoid Clustering.” Fuzzy Sets and Systems. [PDF][GitHub]

Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo (2017). "Extracting Summary Piles from Sorting Task Data." Journal of Marketing Research, 54 (3). [PDF] [Technical Web Appendices] [code][]

Empirical articles

Blanchard, Simon J., Mahima Hada, Kurt A. Carlson (2018). "Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales." Journal of Marketing, 82 (4), 127-145. [PDF][Web Appendix]

Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43 (3), 460-477. [PDF] [Technical Web Appendix]

Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). ”The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.” Journal of Consumer Research, 42 (6), 985-1001. [PDF]

Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely (2015). ”The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.” Journal of Marketing Research, 52 (3), 337-348. [PDF]

Service and Awards

American Marketing Association, Academic Council Member (2018-2021)

Associate Editor:

  • Journal of Consumer Research

Editorial Review Board Member:

  • Journal of Marketing
  • Journal of Marketing Research
  • International Journal of Marketing Research


  • 2017 Marketing Science Institute Young Scholar
  • Recipient of the 2017 Faculty Research Award, McDonough School of Business, Georgetown University


In the News

For a complete list of media coverage, click here.

Selected coverage:

1. Forbes "Debt: How To Help Your Clients Escape It — And Use It. " by Michelle Lerner. (link)

2. Fortune "Tax Refund: How To Pay Off Your Credit Card Debt With Your Next Refund. " (byline)

3. Fox5 "Tax Refund Tips: How to Make the Most of your Tax Refund." Live on Good Day DC.

4. NBC News "With More Rate Hikes Coming, Here’s the Best Way to Pay Off Your Credit Card Debt." by Herb Weisbaum (link)

5. Morning Consult "Free From Memory of the Great Recession, Gen Z Charts Own Economic Path." by Claire Williams (link)

6. Forbes "Fintechs Circle As Visa Readies Interchange Rate Increases ." by Donna Fuscaldo (link)

Additional Resources

Publication Compilation Database: For my DocSig cohort members who may want to use the data to build their annual review & tenure packets.

1. DocSig 2011 Cohort: List. Fully up to date as of 6/18/2019.

2. DocSig 2012 Cohort: List. Fully up to date as of 6/7/2019.

3. DocSig 2013 Cohort: List. Fully up to date as of 5/7/2018.

4. DocSig 2014 Cohort: List. Fully up to date as of 9/25/2019.

5. DocSig 2015 Cohort: List. Fully up to date as of 3/1/2019.